Your marketing with AI in 2026

In 2026, it is no longer a question of whether you as an entrepreneur use AI but how you use it. It will increasingly determine who is visible, who gets leads and who gets passed over. Entrepreneurs and marketers who use AI smartly are ahead. The rest are lagging behind.

In this master class, we will show you how to practically use AI in your marketing strategy. No separate tools or tricks, but a logical whole. From strategy to findability and a complete content strategy.

What you will learn

1. AI as the basis of your marketing strategy

We start at the foundation. How to use AI to:

• Sharpening target groups
• Setting realistic targets
• Set up a concrete marketing plan

AI helps you make choices faster, provided you know what you are asking for. And the latter is what we are going to help you with.

2. Being found in AI search engines
Search is changing. People no longer search only through Google, but also through ChatGPT, Perplexity and Google AI Overviews.

We now see:

• Leads coming in directly through platforms such as ChatGPT
• Consumers buying products through AI search engines

You will learn:

• How AI search engines work
• Why findability becomes crucial here
• What you need to do now to be visible here

3. Using AI for your social media strategy

Finally, we show how to use AI for

• Defining your social strategy
• Content planning and formats
• Creating content with AI tools

No endless posting, but targeted popping on your social media channels.

After this masterclass:

• Understanding the role of AI within marketing
• Do you have a basic strategy in place
• Know how to get found in AI search engines
• Do you have practical tools and tips to tackle social media smartly

You will go home with insight, direction and concrete tools. Not dry theory, but applicable knowledge.

Programma 

09:30 – 11:30 AI as the foundation for your marketing strategy

11:30 – 13:00 Getting found on Google & AI search engines

13:00 – 13:45 Lunch/break

13:45 – 15:30 AI in your social media strategy with practical tools & demos

15:30 – 16:30 Networking & drinks

When
Date: 4 November

Time: 09:30 to 16:00